Top 6 Mistakes Apps Entrepreneurs Make During App Development and Marketing

building a successful mobile app is a difficult task. chances are low prospects for all mobile app developers to excel. new apps developers who are jump starting out in the game are afraid to take the risks, as most of the new apps are left unnoticed in the market. if you see the app store, you will find that more than 50% of the apps fail in the market. this is the reason why beginners face a lot of challenges to become successful apps developers.

how entrepreneurs enter the app market

there are many companies that encourage beginners to step up and try their luck in mobile app development. there is a great difference between being technically skilled and becoming successful. not all skilled app developers are successful in mobile apps industry. the biggest task for app developers is to develop a unique apps and market it straight to their customers. i would like to share the top 6 mistakes entrepreneurs should avoid while developing and marketing the mobile apps.

Top 6 Mistakes Apps Entrepreneurs Make During App Development and Marketing

1. building an app for multiple platforms

this is one of the common mistakes app developers do. entrepreneurs face a very competitive space, as there are millions of app on google play and apple store. instead of doubling the cost of developing app for multiple platforms, one should focus on building for one platform first. by launching a mobile apps on two different platforms simultaneously, you are adding more to the development time and cost. in addition, if you make any changes to the design and or functionality of the app in a single platform , you have to do it on both places. thus, developers must avoid this error by developing multiple platforms at the same time.

2. ncorporating too many featuresi

most mobile apps fail in the market / because of very, low or too many features. however, there are lots of app that are plain and simple, and yet have a great potential to sustain in the market. maybe users check new apps for a short period of time. providing too many features will attract users, as features may make the app look complex.

the goal of entrepreneurs should be to keep the users glued to the apps. this is possible by incorporating essential features on primary screen and rest of the features to secondary screens. this strategy not only keeps the app simple, but attracts new users too. the apps users will not show much interest in overwhelming design and features, and discard the app. hence, it is important to develop apps with this in mind.

3. forgetting the 'wow' factor

the number of mobile app users is expected to reach 80 million by the year 2018. seeing the increasing number of mobile apps users, app stores of android and apple have set a bar with the design and user experience. if you sometimes give your smartphone to a child, he/she will know how to use it. it.means, the expectations of mobile users are entirely different from that of web. the user will give up on your app, if it is very difficult to use.

conversely, online users can not easily give up despite the poor user experience. apps developers should understand this difference and build extra-ordinary mobile app with stunning features and functionality. as soon as the user launches the apps, there should be a 'wow' factor to hook up the users.

4. inflexible marketing plan

apps development and app marketing are two important phases of building a successful app. however, entrepreneurs tend to show much interest in development compared to app marketing. as the app stores are crowded with millions of apps, your app may not be discovered on app store even on the day of launch if you fail to market it properly. entrepreneurs should think of a perfect marketing plan as the apps is being developed. you can market apps in multiple ways by creating a clear strategy for your target audience and their preferences.

if we see social media, we understand how radically changed in recent years. marketing goals are changing from time to time, as a result of which what is working today may not work tomorrow. entrepreneurs should create a flexible marketing plan that accommodates current and future market situations. by being flexible with own marketing strategies, apps entrepreneurs can stay ahead of others.

5. Putting All The Efforts In One Basket

technology and marketing are ever evolving, which means a single strategy will not generate same results. if you see the development and marketing plan of the top 10 best mobile apps, you will see how they used technology to market their app. the marketing channels they used earlier were quite different from the channels they now use.this means that entrepreneurs must diversify their marketing efforts to ensure that they are not putting all the efforts in one basket. focusing on one tactic for long period may diminish the returns.

my advice is to consider marketing plans as investment strategies. if you want a steady increase in popularity app & profitability of the mobile app, you need a healthy mix of marketing tactics. trying new marketing tactics and plucking the ones that are no longer effective will increase the popularity of the apps.

6. Ignoring The Audience And Not Releasing The Updates

as an app entrepreneur, you should understand the fact that you are developing mobile app for other people. we all know that people have different need and preferences, and it is difficult to develop an app for everyone. it is essential to define target audience before defining the features of apps. before developing an app check what actually users want and what type of they prefer.

even after developing an app that has demand in the industry, there would be people who are unsatisfied with the features or performance of the apps. the job of an app entrepreneur doesn't end with development and marketing. the mobile apps should be improved on a regular basis according to the user's preferences. once the bugs are fixed, an update must be released so that audiences are aware of the fixes.

developing a great mobile app is not an easy task. there are lots of hurdles that come across while developing and marketing the apps. by avoiding the above listed mistakes while developing and marketing the app you will increase the chances of creating a successful app that is covered by press and is well monetized.

getting into the world of mobile apps development is tough at first. however, with lot of hard work, dedication, commitment and skills one can expect the apps to hit the market with a 'bang'. as a beginner, entrepreneurs should create something new and unique to have a good start in mobile apps development industry. an established mobile apps development company can further provide professional approach and advice to entrepreneurs and can make the whole process a lot easier for them.